Tools & Wizards About Us
iconicdigital.co.uk screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    31% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

iconicdigital.co.uk

Iconic Digital - Award-winning Digital Marketing Agency in London

Page Load Speed

4.4 sec in total

First Response

517 ms

Resources Loaded

2.9 sec

Page Rendered

942 ms

iconicdigital.co.uk screenshot

About Website

Welcome to iconicdigital.co.uk homepage info - get ready to check Iconic Digital best content for United Kingdom right away, or after learning these important things about iconicdigital.co.uk

Iconic Digital is a leading digital marketing agency in London. We specialise in SEO, Paid Advertising, Social Media & Marketing Automation.

Visit iconicdigital.co.uk

Key Findings

We analyzed Iconicdigital.co.uk page load time and found that the first response time was 517 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

iconicdigital.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value18.6 s

0/100

10%

TBT (Total Blocking Time)

Value16,090 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.042

99/100

15%

TTI (Time to Interactive)

Value28.9 s

0/100

10%

Network Requests Diagram

iconicdigital.co.uk

517 ms

system.base.css

159 ms

system.menus.css

164 ms

system.messages.css

166 ms

system.theme.css

166 ms

Our browser made a total of 159 requests to load all elements on the main page. We found that 55% of them (87 requests) were addressed to the original Iconicdigital.co.uk, 18% (28 requests) were made to Google.com and 9% (14 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Iconicdigital.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (31%)

Content Size

5.3 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iconicdigital.co.uk main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 76.2 kB

  • Original 104.9 kB
  • After minification 88.9 kB
  • After compression 28.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.0 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.2 kB or 73% of the original size.

Image Optimization

-10%

Potential reduce by 343.3 kB

  • Original 3.5 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Iconic Digital images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 892.3 kB

  • Original 1.3 MB
  • After minification 1.2 MB
  • After compression 389.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 892.3 kB or 70% of the original size.

CSS Optimization

-86%

Potential reduce by 343.8 kB

  • Original 399.0 kB
  • After minification 304.5 kB
  • After compression 55.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iconicdigital.co.uk needs all CSS files to be minified and compressed as it can save up to 343.8 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 86 (61%)

Requests Now

141

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iconic Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 52 to 1 for JavaScripts and from 36 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

iconicdigital.co.uk

iconicdigital.co.uk

517 ms

system.base.css

system.base.css

159 ms

system.menus.css

system.menus.css

164 ms

system.messages.css

system.messages.css

166 ms

system.theme.css

system.theme.css

166 ms

comment.css

comment.css

173 ms

field.css

field.css

171 ms

mollom.css

mollom.css

238 ms

node.css

node.css

244 ms

search.css

search.css

245 ms

uc_order.css

uc_order.css

245 ms

uc_product.css

uc_product.css

247 ms

uc_store.css

uc_store.css

246 ms

user.css

user.css

318 ms

views.css

views.css

325 ms

ckeditor.css

ckeditor.css

324 ms

colorbox_style.css

colorbox_style.css

326 ms

ctools.css

ctools.css

327 ms

flexslider.css

flexslider.css

327 ms

tagclouds.css

tagclouds.css

398 ms

owl.carousel.css

owl.carousel.css

403 ms

owl.theme.css

owl.theme.css

404 ms

page_builder.css

page_builder.css

406 ms

grid.css

grid.css

408 ms

webform.css

webform.css

409 ms

views_bs_isotope.css

views_bs_isotope.css

477 ms

hover_effects.css

hover_effects.css

483 ms

font-awesome.css

font-awesome.css

485 ms

custom.css

custom.css

489 ms

animate.css

animate.css

493 ms

pie-charts-style.css

pie-charts-style.css

492 ms

skin.css

skin.css

557 ms

bootstrap.css

bootstrap.css

648 ms

magnific-popup.css

magnific-popup.css

562 ms

rockox.css

rockox.css

567 ms

jquery.min.js

jquery.min.js

735 ms

conversion.js

conversion.js

15 ms

jquery.once.js

jquery.once.js

508 ms

drupal.js

drupal.js

492 ms

jquery.ba-bbq.js

jquery.ba-bbq.js

491 ms

cookieControl-5.1.min.js

cookieControl-5.1.min.js

579 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

500 ms

colorbox.js

colorbox.js

560 ms

colorbox_style.js

colorbox_style.js

565 ms

jquery.flexslider.js

jquery.flexslider.js

505 ms

owl.carousel.min.js

owl.carousel.min.js

502 ms

jquery.parallax.js

jquery.parallax.js

570 ms

jquery.scrollTo.js

jquery.scrollTo.js

572 ms

page_builder_slider.js

page_builder_slider.js

577 ms

page_builder.js

page_builder.js

578 ms

imagesloaded.js

imagesloaded.js

509 ms

views_bs_isotope.js

views_bs_isotope.js

503 ms

jquery.validate.js

jquery.validate.js

570 ms

jquery.isotope.min.js

jquery.isotope.min.js

571 ms

modernizr.custom.js

modernizr.custom.js

579 ms

mollom.js

mollom.js

580 ms

webform.js

webform.js

511 ms

googleanalytics.js

googleanalytics.js

506 ms

waypoints.js

waypoints.js

576 ms

jquery.easypiechart.min.js

jquery.easypiechart.min.js

573 ms

nimble.js

nimble.js

577 ms

scrollspy.js

scrollspy.js

582 ms

jquery.appear.js

jquery.appear.js

520 ms

bootstrap.min.js

bootstrap.min.js

513 ms

wow.js

wow.js

572 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

570 ms

jquery.jcarousel.min.js

jquery.jcarousel.min.js

575 ms

jquery.easing.1.3.min.js

jquery.easing.1.3.min.js

571 ms

rockox.js

rockox.js

520 ms

clientside_validation.ie8.js

clientside_validation.ie8.js

642 ms

clientside_validation.js

clientside_validation.js

648 ms

css

css

24 ms

analytics.js

analytics.js

10 ms

collect

collect

4 ms

collect

collect

72 ms

embed

embed

278 ms

iconic-digital-marketing-consultants.png

iconic-digital-marketing-consultants.png

109 ms

iconic_masterhead_0.jpg

iconic_masterhead_0.jpg

938 ms

service-sec-shadow.png

service-sec-shadow.png

102 ms

devices.png

devices.png

585 ms

skills-bg.jpg

skills-bg.jpg

1330 ms

white.png

white.png

268 ms

steve_pailthorpe.jpg.png

steve_pailthorpe.jpg.png

1076 ms

lee_dickinson.jpg

lee_dickinson.jpg

301 ms

maria-mackensie.png

maria-mackensie.png

1196 ms

digital_marketing_agency_london_uk_2.jpg

digital_marketing_agency_london_uk_2.jpg

486 ms

testi-pointer.png

testi-pointer.png

586 ms

client1.png

client1.png

669 ms

laura_zverko_-_internet_marketing_agency_3.png

laura_zverko_-_internet_marketing_agency_3.png

669 ms

adam_chandler_-_digital_marketing_case_study_1.png

adam_chandler_-_digital_marketing_case_study_1.png

695 ms

lee_chadwick_-_digital_marketing_consultants_2.png

lee_chadwick_-_digital_marketing_consultants_2.png

778 ms

tracker.js

tracker.js

494 ms

cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff

cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff

13 ms

DXI1ORHCpsQm3Vp6mXoaTXhCUOGz7vYGh680lGh-uXM.woff

DXI1ORHCpsQm3Vp6mXoaTXhCUOGz7vYGh680lGh-uXM.woff

34 ms

MTP_ySUJH_bn48VBG8sNSnhCUOGz7vYGh680lGh-uXM.woff

MTP_ySUJH_bn48VBG8sNSnhCUOGz7vYGh680lGh-uXM.woff

34 ms

k3k702ZOKiLJc3WVjuplzHhCUOGz7vYGh680lGh-uXM.woff

k3k702ZOKiLJc3WVjuplzHhCUOGz7vYGh680lGh-uXM.woff

34 ms

EInbV5DfGHOiMmvb1Xr-hnhCUOGz7vYGh680lGh-uXM.woff

EInbV5DfGHOiMmvb1Xr-hnhCUOGz7vYGh680lGh-uXM.woff

34 ms

BEBAS___-webfont.woff

BEBAS___-webfont.woff

701 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

902 ms

PRmiXeptR36kaC0GEAetxh_xHqYgAV9Bl_ZQbYUxnQU.woff

PRmiXeptR36kaC0GEAetxh_xHqYgAV9Bl_ZQbYUxnQU.woff

35 ms

xjAJXh38I15wypJXxuGMBobN6UDyHWBl620a-IRfuBk.woff

xjAJXh38I15wypJXxuGMBobN6UDyHWBl620a-IRfuBk.woff

34 ms

PRmiXeptR36kaC0GEAetxn5HxGBcBvicCpTp6spHfNo.woff

PRmiXeptR36kaC0GEAetxn5HxGBcBvicCpTp6spHfNo.woff

35 ms

PRmiXeptR36kaC0GEAetxjqR_3kx9_hJXbbyU8S6IN0.woff

PRmiXeptR36kaC0GEAetxjqR_3kx9_hJXbbyU8S6IN0.woff

36 ms

PRmiXeptR36kaC0GEAetxkCDe67GEgBv_HnyvHTfdew.woff

PRmiXeptR36kaC0GEAetxkCDe67GEgBv_HnyvHTfdew.woff

36 ms

145 ms

js

js

87 ms

init_embed.js

init_embed.js

36 ms

36 ms

common.js

common.js

79 ms

map.js

map.js

79 ms

google4.png

google4.png

30 ms

overlay.js

overlay.js

27 ms

util.js

util.js

116 ms

onion.js

onion.js

113 ms

search_impl.js

search_impl.js

113 ms

stats.js

stats.js

55 ms

openhand_8_8.cur

openhand_8_8.cur

45 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

174 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

59 ms

transparent.png

transparent.png

54 ms

kh

kh

83 ms

161 ms

kh

kh

108 ms

controls.js

controls.js

32 ms

css

css

194 ms

entity11.png

entity11.png

38 ms

mapcnt6.png

mapcnt6.png

135 ms

tmapctrl.png

tmapctrl.png

45 ms

vt

vt

142 ms

vt

vt

195 ms

vt

vt

158 ms

vt

vt

176 ms

vt

vt

173 ms

vt

vt

187 ms

vt

vt

220 ms

vt

vt

221 ms

vt

vt

262 ms

vt

vt

233 ms

vt

vt

256 ms

vt

vt

263 ms

vt

vt

279 ms

vt

vt

269 ms

vt

vt

303 ms

vt

vt

310 ms

vt

vt

319 ms

vt

vt

311 ms

vt

vt

323 ms

vt

vt

327 ms

vt

vt

370 ms

vt

vt

371 ms

vt

vt

371 ms

vt

vt

378 ms

vt

vt

408 ms

vt

vt

378 ms

2UX7WLTfW3W8TclTUvlFyQ.woff

2UX7WLTfW3W8TclTUvlFyQ.woff

49 ms

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

RxZJdnzeo3R5zSexge8UUT8E0i7KZn-EPnyo3HZu7kw.woff

48 ms

Hgo13k-tfSpn0qi1SFdUfT8E0i7KZn-EPnyo3HZu7kw.woff

Hgo13k-tfSpn0qi1SFdUfT8E0i7KZn-EPnyo3HZu7kw.woff

64 ms

d-6IYplOFocCacKzxwXSOD8E0i7KZn-EPnyo3HZu7kw.woff

d-6IYplOFocCacKzxwXSOD8E0i7KZn-EPnyo3HZu7kw.woff

65 ms

nr-892.min.js

nr-892.min.js

18 ms

Accessibility Review

iconicdigital.co.uk accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

iconicdigital.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

iconicdigital.co.uk SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iconicdigital.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iconicdigital.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iconicdigital.co.uk

Open Graph description is not detected on the main page of Iconic Digital. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: