Tools & Wizards About Us
milwaukeedowntown.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 77

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

milwaukeedowntown.com

Milwaukee Downtown | Business Improvement District 21

Page Load Speed

2 sec in total

First Response

76 ms

Resources Loaded

1.4 sec

Page Rendered

588 ms

milwaukeedowntown.com screenshot

About Website

Welcome to milwaukeedowntown.com homepage info - get ready to check Milwaukee Downtown best content for United States right away, or after learning these important things about milwaukeedowntown.com

Through BID #21 assessments, Milwaukee Downtown funds specific initiatives aimed at creating a clean, safe and friendly downtown.

Visit milwaukeedowntown.com

Key Findings

We analyzed Milwaukeedowntown.com page load time and found that the first response time was 76 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

milwaukeedowntown.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

61/100

10%

LCP (Largest Contentful Paint)

Value11.4 s

0/100

25%

SI (Speed Index)

Value7.7 s

25/100

10%

TBT (Total Blocking Time)

Value510 ms

58/100

30%

CLS (Cumulative Layout Shift)

Value0.365

30/100

15%

TTI (Time to Interactive)

Value12.1 s

16/100

10%

Network Requests Diagram

milwaukeedowntown.com

76 ms

www.milwaukeedowntown.com

379 ms

app

377 ms

71e48757-be38-48d1-9d7b-9d941bfa2ab6.js

58 ms

custom.modernizr

212 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 58% of them (23 requests) were addressed to the original Milwaukeedowntown.com, 23% (9 requests) were made to Scontent.cdninstagram.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (490 ms) belongs to the original domain Milwaukeedowntown.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 253.9 kB (10%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Milwaukeedowntown.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 48.6 kB

  • Original 55.4 kB
  • After minification 40.8 kB
  • After compression 6.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.7 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.6 kB or 88% of the original size.

Image Optimization

-1%

Potential reduce by 18.3 kB

  • Original 2.1 MB
  • After minification 2.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Milwaukee Downtown images are well optimized though.

JavaScript Optimization

-54%

Potential reduce by 70.1 kB

  • Original 129.9 kB
  • After minification 126.9 kB
  • After compression 59.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 70.1 kB or 54% of the original size.

CSS Optimization

-86%

Potential reduce by 116.9 kB

  • Original 135.4 kB
  • After minification 133.6 kB
  • After compression 18.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Milwaukeedowntown.com needs all CSS files to be minified and compressed as it can save up to 116.9 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (19%)

Requests Now

36

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Milwaukee Downtown. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

milwaukeedowntown.com

milwaukeedowntown.com

76 ms

www.milwaukeedowntown.com

www.milwaukeedowntown.com

379 ms

app

app

377 ms

71e48757-be38-48d1-9d7b-9d941bfa2ab6.js

71e48757-be38-48d1-9d7b-9d941bfa2ab6.js

58 ms

custom.modernizr

custom.modernizr

212 ms

jquery.min.js

jquery.min.js

41 ms

jquery.validate.min.js

jquery.validate.min.js

58 ms

jquery.flexslider-min

jquery.flexslider-min

175 ms

magnific.popup.min

magnific.popup.min

235 ms

jquery.behavior

jquery.behavior

239 ms

278f0e

278f0e

50 ms

header_bg.png

header_bg.png

85 ms

12751168_580272288788391_258773881_n.jpg

12751168_580272288788391_258773881_n.jpg

235 ms

logo.png

logo.png

222 ms

icons-s9bfc34bfa5.png

icons-s9bfc34bfa5.png

225 ms

homepagebanner2.jpg

homepagebanner2.jpg

490 ms

Slider02_Zarletti.jpg

Slider02_Zarletti.jpg

285 ms

14049_MKE_Skyline_833_Cranes_Rise_026_copy.jpg

14049_MKE_Skyline_833_Cranes_Rise_026_copy.jpg

262 ms

0026_PSAPersonality_1140x560-1_copy.jpg

0026_PSAPersonality_1140x560-1_copy.jpg

383 ms

milw-streetcar.jpg

milw-streetcar.jpg

345 ms

taste-toast-01.jpg

taste-toast-01.jpg

291 ms

2013-05_Zarletti__V0A9300.jpg

2013-05_Zarletti__V0A9300.jpg

294 ms

20160223_1621352.jpg

20160223_1621352.jpg

319 ms

accomplishmentscallout.png

accomplishmentscallout.png

361 ms

footer_dk_bg.jpg

footer_dk_bg.jpg

376 ms

12523612_982352631830374_1165455212_n.jpg

12523612_982352631830374_1165455212_n.jpg

231 ms

12407594_1587352781539723_1328240213_n.jpg

12407594_1587352781539723_1328240213_n.jpg

229 ms

12558376_588426444664763_40095636_n.jpg

12558376_588426444664763_40095636_n.jpg

226 ms

12501953_968504329896034_1061458831_n.jpg

12501953_968504329896034_1061458831_n.jpg

225 ms

12338662_812204642221275_1708377885_n.jpg

12338662_812204642221275_1708377885_n.jpg

225 ms

12356419_135901120112562_1768811046_n.jpg

12356419_135901120112562_1768811046_n.jpg

226 ms

12317821_521565391345291_430899663_n.jpg

12317821_521565391345291_430899663_n.jpg

231 ms

12230767_994925827231726_2121578612_n.jpg

12230767_994925827231726_2121578612_n.jpg

230 ms

analytics.js

analytics.js

133 ms

278F0E_0_0.woff

278F0E_0_0.woff

165 ms

278F0E_2_0.woff

278F0E_2_0.woff

193 ms

278F0E_1_0.woff

278F0E_1_0.woff

193 ms

2cac77ec-9bc0-4ee7-87e4-27650190744f.woff

2cac77ec-9bc0-4ee7-87e4-27650190744f.woff

82 ms

b9ebb19d-88c1-4cbd-9baf-cf51972422ec.woff

b9ebb19d-88c1-4cbd-9baf-cf51972422ec.woff

127 ms

collect

collect

17 ms

Accessibility Review

milwaukeedowntown.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

milwaukeedowntown.com best practices score

77

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

High

Registers an unload listener

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

milwaukeedowntown.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Milwaukeedowntown.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Milwaukeedowntown.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

milwaukeedowntown.com

Open Graph description is not detected on the main page of Milwaukee Downtown. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: