Tools & Wizards About Us
northlandins.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

northlandins.com

Commercial Truck Insurance | Northland Insurance

Page Load Speed

2.4 sec in total

First Response

233 ms

Resources Loaded

1.3 sec

Page Rendered

951 ms

northlandins.com screenshot

About Website

Click here to check amazing Northland Ins content for United States. Otherwise, check out these important facts you probably never knew about northlandins.com

Northland Insurance provides insurance coverage for owner-operators and fleets. Get truck insurance coverage from Northland.

Visit northlandins.com

Key Findings

We analyzed Northlandins.com page load time and found that the first response time was 233 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

northlandins.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value14.7 s

0/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value2,070 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.183

66/100

15%

TTI (Time to Interactive)

Value20.4 s

2/100

10%

Network Requests Diagram

www.northlandins.com

233 ms

shareaholic.js

48 ms

22634151000.js

58 ms

5cafb1243aaf05cc_complete.js

41 ms

allfonts.min.css

175 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 14% of them (5 requests) were addressed to the original Northlandins.com, 35% (13 requests) were made to Asset.trvstatic.com and 19% (7 requests) were made to Cdn.travelers.com. The less responsive or slowest element that took the longest time to load (428 ms) relates to the external source Asset.trvstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 322.3 kB (3%)

Content Size

9.4 MB

After Optimization

9.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Northlandins.com main page is 9.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 8.9 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 71.6 kB

  • Original 87.8 kB
  • After minification 82.5 kB
  • After compression 16.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.6 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 249.6 kB

  • Original 8.9 MB
  • After minification 8.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Northland Ins images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.0 kB

  • Original 393.3 kB
  • After minification 393.3 kB
  • After compression 392.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 40 B

  • Original 72.1 kB
  • After minification 72.1 kB
  • After compression 72.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Northlandins.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 11 (37%)

Requests Now

30

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Northland Ins. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.northlandins.com

www.northlandins.com

233 ms

shareaholic.js

shareaholic.js

48 ms

22634151000.js

22634151000.js

58 ms

5cafb1243aaf05cc_complete.js

5cafb1243aaf05cc_complete.js

41 ms

allfonts.min.css

allfonts.min.css

175 ms

styles.css

styles.css

56 ms

find.js

find.js

39 ms

vendor.js

vendor.js

164 ms

main.js

main.js

160 ms

api.js

api.js

154 ms

polyfills.js

polyfills.js

186 ms

Zz04NjQ4NjIxNjUwYjQxMWVlOTIxYjUyMjJiMjYwNTRhZQ==

Zz04NjQ4NjIxNjUwYjQxMWVlOTIxYjUyMjJiMjYwNTRhZQ==

248 ms

recaptcha__en.js

recaptcha__en.js

103 ms

Zz02ZjAxOGJmMmYzZmIxMWVkOTdjMzAyOWZmNzI5MTVjMw==

Zz02ZjAxOGJmMmYzZmIxMWVkOTdjMzAyOWZmNzI5MTVjMw==

272 ms

Zz04NWU1NmNjNDUwYjQxMWVlYTA3NzlhOWQ2NzNhYTFkMg==

Zz04NWU1NmNjNDUwYjQxMWVlYTA3NzlhOWQ2NzNhYTFkMg==

290 ms

Zz05MDRiMmE4MjUwYjQxMWVlODg0MWNlMDA4YmQxNTAzOQ==

Zz05MDRiMmE4MjUwYjQxMWVlODg0MWNlMDA4YmQxNTAzOQ==

324 ms

Zz05MTcwODdjYzUwYjQxMWVlOTdkOGIyOWFhMDQzMTg3YQ==

Zz05MTcwODdjYzUwYjQxMWVlOTdkOGIyOWFhMDQzMTg3YQ==

294 ms

Zz04YjNhM2NmZTUwYjQxMWVlYjgyYTZlN2JhYmRhOTA5OQ==

Zz04YjNhM2NmZTUwYjQxMWVlYjgyYTZlN2JhYmRhOTA5OQ==

292 ms

Zz04ZmViYTQ0YTUwYjQxMWVlOWJmMTUyMjJiMjYwNTRhZQ==

Zz04ZmViYTQ0YTUwYjQxMWVlOWJmMTUyMjJiMjYwNTRhZQ==

314 ms

Zz04M2M4ZmRhYzUwYjQxMWVlODk1NjBhMzQ3OGQ0ZWJhYw==

Zz04M2M4ZmRhYzUwYjQxMWVlODk1NjBhMzQ3OGQ0ZWJhYw==

370 ms

Zz05MGIwZDhkMjUwYjQxMWVlOWU0ZDEyOWM1MWVjZGY0MA==

Zz05MGIwZDhkMjUwYjQxMWVlOWU0ZDEyOWM1MWVjZGY0MA==

338 ms

Zz05ZWE3ZTcxZTUwYjQxMWVlODFhOWQ2OWE3Y2Q2Y2ViYQ==

Zz05ZWE3ZTcxZTUwYjQxMWVlODFhOWQ2OWE3Y2Q2Y2ViYQ==

367 ms

Zz1mODY2YzliMjA3MDUxMWVlOTg3ZTVhMmRjNTljY2NkYw==

Zz1mODY2YzliMjA3MDUxMWVlOTg3ZTVhMmRjNTljY2NkYw==

428 ms

0f88e26a151b11eea25c3e5974f2651a

0f88e26a151b11eea25c3e5974f2651a

406 ms

dc0a90041ba111eea75eea05ffbda14c

dc0a90041ba111eea75eea05ffbda14c

404 ms

ai.2.min.js

ai.2.min.js

229 ms

a21362900246.html

a21362900246.html

228 ms

main.js

main.js

64 ms

BattersonSansUI-Light.woff

BattersonSansUI-Light.woff

96 ms

BattersonSansUI-Thin.woff

BattersonSansUI-Thin.woff

120 ms

BattersonSansUI-Regular.woff

BattersonSansUI-Regular.woff

121 ms

BattersonSansUI-SemiBold.woff

BattersonSansUI-SemiBold.woff

121 ms

BattersonSansUI-Bold.woff

BattersonSansUI-Bold.woff

120 ms

BattersonSansUI-Black.woff

BattersonSansUI-Black.woff

120 ms

87ef6bebb508cbc902086e1bb11de11b.json

87ef6bebb508cbc902086e1bb11de11b.json

135 ms

e

e

107 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

66 ms

Accessibility Review

northlandins.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

northlandins.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

northlandins.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Northlandins.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Northlandins.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

northlandins.com

Open Graph data is detected on the main page of Northland Ins. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: