Tools & Wizards About Us
salonsdirect.com screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

salonsdirect.com

Hair & Beauty Salon Supplies & Products | Salons Direct

Page Load Speed

3.1 sec in total

First Response

244 ms

Resources Loaded

1.8 sec

Page Rendered

1 sec

salonsdirect.com screenshot

About Website

Visit salonsdirect.com now to see the best up-to-date Salons Direct content for United Kingdom and also check out these interesting facts you probably never knew about salonsdirect.com

Salons Direct is the UK’s largest online supplier to hair & beauty salons - 15,000 products from over 250 salon brands. Free & next day delivery available.

Visit salonsdirect.com

Key Findings

We analyzed Salonsdirect.com page load time and found that the first response time was 244 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

salonsdirect.com performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value20.6 s

0/100

25%

SI (Speed Index)

Value16.4 s

0/100

10%

TBT (Total Blocking Time)

Value2,310 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value1.01

2/100

15%

TTI (Time to Interactive)

Value25.0 s

0/100

10%

Network Requests Diagram

salonsdirect.com

244 ms

www.salonsdirect.com

476 ms

core.min.css

41 ms

trustpilot.min.css

32 ms

button.min.css

82 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 83% of them (69 requests) were addressed to the original Salonsdirect.com, 2% (2 requests) were made to Googletagmanager.com and 1% (1 request) were made to Cdn.polyfill.io. The less responsive or slowest element that took the longest time to load (817 ms) belongs to the original domain Salonsdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 317.4 kB (7%)

Content Size

4.5 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Salonsdirect.com main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 298.3 kB

  • Original 380.1 kB
  • After minification 379.1 kB
  • After compression 81.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 298.3 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 18.7 kB

  • Original 3.9 MB
  • After minification 3.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Salons Direct images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 195 B

  • Original 253.3 kB
  • After minification 253.3 kB
  • After compression 253.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 207 B

  • Original 2.8 kB
  • After minification 2.8 kB
  • After compression 2.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Salonsdirect.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (26%)

Requests Now

81

After Optimization

60

  • Images
  • JavaScript
  • CSS

The browser has sent 81 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Salons Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

salonsdirect.com

salonsdirect.com

244 ms

www.salonsdirect.com

www.salonsdirect.com

476 ms

core.min.css

core.min.css

41 ms

trustpilot.min.css

trustpilot.min.css

32 ms

button.min.css

button.min.css

82 ms

3709f4b557324244c1bced82e1d3ed5f.min.js

3709f4b557324244c1bced82e1d3ed5f.min.js

53 ms

polyfill.js

polyfill.js

161 ms

lib.js

lib.js

518 ms

20418.js

20418.js

31 ms

sitegainer_5617654.js

sitegainer_5617654.js

329 ms

bundle-common.min.js

bundle-common.min.js

47 ms

print.min.css

print.min.css

27 ms

prum.min.js

prum.min.js

93 ms

hotjar-2250640.js

hotjar-2250640.js

154 ms

gtm.js

gtm.js

108 ms

logo.svg

logo.svg

46 ms

Untitled.png

Untitled.png

46 ms

Wella_Ultimate_Repair-desktop.jpg

Wella_Ultimate_Repair-desktop.jpg

211 ms

Wella_Ultimate_Repair-mobile.jpg

Wella_Ultimate_Repair-mobile.jpg

532 ms

Spring_of_Colour-desktop.jpg

Spring_of_Colour-desktop.jpg

46 ms

Spring_of_Colour-mobile.jpg

Spring_of_Colour-mobile.jpg

47 ms

Olaplex-1Ls-desktop_3.jpg

Olaplex-1Ls-desktop_3.jpg

69 ms

Olaplex-1Ls-mobile_6.jpg

Olaplex-1Ls-mobile_6.jpg

67 ms

20_OFF_Tanning-desktop.jpg

20_OFF_Tanning-desktop.jpg

85 ms

20_OFF_Tanning-mobile.jpg

20_OFF_Tanning-mobile.jpg

68 ms

50_OFF_Electricals-desktop.jpg

50_OFF_Electricals-desktop.jpg

92 ms

50_OFF_Electricals-mobile.jpg

50_OFF_Electricals-mobile.jpg

86 ms

Olaplex_6.jpg

Olaplex_6.jpg

85 ms

Redken_4.jpg

Redken_4.jpg

102 ms

Dyson_2.jpg

Dyson_2.jpg

104 ms

Wella_4.jpg

Wella_4.jpg

102 ms

Loreal.jpg

Loreal.jpg

143 ms

Colorwow.jpg

Colorwow.jpg

144 ms

OPI_3.jpg

OPI_3.jpg

146 ms

Glossify_8.jpg

Glossify_8.jpg

145 ms

BaByliss_1.jpg

BaByliss_1.jpg

148 ms

Glitterbels_4.jpg

Glitterbels_4.jpg

146 ms

GHD_Chronos.jpg

GHD_Chronos.jpg

148 ms

Lower_Block_Glossify_Naturabuild.jpg

Lower_Block_Glossify_Naturabuild.jpg

465 ms

Wella_Ultimate_Repair.jpg

Wella_Ultimate_Repair.jpg

204 ms

Lower-Homepage-Banner-desktop.jpg

Lower-Homepage-Banner-desktop.jpg

205 ms

Lower-Homepage-Banner-mobile.jpg

Lower-Homepage-Banner-mobile.jpg

558 ms

31858.jpg

31858.jpg

204 ms

29284.jpg

29284.jpg

205 ms

28743_1.jpg

28743_1.jpg

206 ms

apraise-eyelash-and-eyebrow-tint-ppd-free-config.jpg

apraise-eyelash-and-eyebrow-tint-ppd-free-config.jpg

207 ms

26818.jpg

26818.jpg

208 ms

25635.jpg

25635.jpg

461 ms

Huge_Bundle_Savings-desktop.jpg

Huge_Bundle_Savings-desktop.jpg

273 ms

Huge_Bundle_Savings-mobile.jpg

Huge_Bundle_Savings-mobile.jpg

273 ms

Olaplex_Strength.jpg

Olaplex_Strength.jpg

333 ms

Lower_Block_Christophe_Robin.jpg

Lower_Block_Christophe_Robin.jpg

409 ms

Lower_Block_Lotus_Wax.jpg

Lower_Block_Lotus_Wax.jpg

331 ms

Up_to_33_off_Wahl_1.jpg

Up_to_33_off_Wahl_1.jpg

350 ms

Lotus_Barber_Poles.jpg

Lotus_Barber_Poles.jpg

358 ms

Lotus_Barber_Chairs.jpg

Lotus_Barber_Chairs.jpg

369 ms

35575.jpg

35575.jpg

394 ms

35287.jpg

35287.jpg

387 ms

25462.jpg

25462.jpg

394 ms

20006_1.jpg

20006_1.jpg

489 ms

Vagaro_LHP_Banner-desktop.jpg

Vagaro_LHP_Banner-desktop.jpg

396 ms

Vagaro_LHP_Banner-mobile.jpg

Vagaro_LHP_Banner-mobile.jpg

817 ms

Redken_Acidic_Gloss.png

Redken_Acidic_Gloss.png

392 ms

Olaplex_Brow_Bond_Serum.png

Olaplex_Brow_Bond_Serum.png

404 ms

Toner_damage_hair.png

Toner_damage_hair.png

369 ms

Spring_nails.jpg

Spring_nails.jpg

388 ms

OPI_Diamond_Gel.png

OPI_Diamond_Gel.png

389 ms

Patch_Testing.png

Patch_Testing.png

573 ms

pampa-logo.svg

pampa-logo.svg

408 ms

Klarna-new.png

Klarna-new.png

405 ms

Sectigo.jpg

Sectigo.jpg

420 ms

otSDKStub.js

otSDKStub.js

163 ms

js

js

81 ms

icon_tick_red.svg

icon_tick_red.svg

369 ms

icon_tick_green.svg

icon_tick_green.svg

369 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

128 ms

tp.min.js

tp.min.js

128 ms

tracking.js

tracking.js

133 ms

modules.4d9dd1518dc89987e57a.js

modules.4d9dd1518dc89987e57a.js

109 ms

weltpixel_ga4_persistentlayer.min.js

weltpixel_ga4_persistentlayer.min.js

321 ms

weltpixel_ga4_gtm.min.js

weltpixel_ga4_gtm.min.js

319 ms

main.js

main.js

12 ms

nr-974.min.js

nr-974.min.js

15 ms

Accessibility Review

salonsdirect.com accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

salonsdirect.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

salonsdirect.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Salonsdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Salonsdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

salonsdirect.com

Open Graph data is detected on the main page of Salons Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: